Food & drink

Stari Hrast Winery – Wine with a Sense of Place in Šumadija

Just fifteen kilometres from Kragujevac, on a plateau above the village of Žirovnica, lies one of those places that help explain why Šumadija has increasingly come to be recognised as one of Serbia’s most promising wine regions. Stari Hrast Winery is neither a large industrial producer nor does it aspire to become one. Its strength lies precisely in the opposite approach: a family estate, its own vineyards and orchards, clearly defined provenance and a close connection between the wine and the

Why Are We Still Ashamed of Our Culinary Heritage?

Šumadija has the products, the tradition and the culture of hospitality, but it still lacks a clear gastronomic direction capable of transforming its local cuisine into a serious tourism product. Šumadija does not have a problem with its culinary heritage. It has a problem with the way it relates to that heritage. This is perhaps the simplest way to describe the position in which one of Serbia’s richest gastronomic regions finds itself today. We have the products, the traditions, the climate an

Stara Srbija Tavern – More Than a Century of Kragujevac’s Kafana Tradition

In the very heart of Kragujevac, on Karađorđeva Street, stands a place that is far more than simply a restaurant. Stara Srbija belongs to that increasingly rare tradition of Serbian kafanas – places where history is not preserved only in old photographs and stories on the walls, but is still felt in conversations around the table, in the aroma of traditional food and in an atmosphere that recalls a time when the kafana was one of the most important institutions of urban life. The roots of Stara

SoulFood Route Serbia – A Gastronomic Journey Through the Flavours, Traditions and Identity of Serbia

Heart of the Land. Taste of Identity. At a time when travelers around the world are increasingly seeking authentic experiences, gastronomy has become one of the most meaningful ways to discover the culture, history, and people of a destination. It is from this idea that SoulFood Route Serbia was born – a unique gastronomic route connecting different regions of Serbia through their flavours, traditions, local producers, and stories passed down through generations. The route was developed within

Food & drink

Future of Culinary Tourism – Riverboat and Food Cart Presentation

As part of the international project “Culinary Trail of the Ethnic and Local Cuisine in the Danube Region”, a professional workshop titled: “Future of Culinary Tourism – Riverboat and Food Cart Presentation” will be held on May 21st, 2026, at Zepter Hotel Vrnjačka Banja. The workshop will be led by Vujadin Vujadinović, F&B Manager of Zepter Hotel Vrnjačka Banja and participant in international gastronomy, tourism, and HoReCa development projects. The event will gather representatives of the

Arsenijević Winery - a story about wine, land and people

Arsenijević Winery sits in central Serbia, a region famous for its rich soil and gentle climate. Here, grapevines are more than crops; they are part of local identity.